Successful Web-based Fishing Supplies Company

Reno, Nevada (relocatable)

Ad ID: 1426943
Type: Established business
Category: Retail – Miscellaneous Retail

Asking: $550,000
Included in the Asking Price:
Furniture, Fixtures & Equipment: $5,000
Inventory: $90,000

Gross: $697,984
Cash Flow: $150,151

Summary Description
This is a unique opportunity to take over a profitable, web-based fishing supplies business with an excellent reputation. Discount pricing on all items and quick turnaround draws customers from around the world. The easy-to-navigate website is a fisherman’s dream, with links to a huge inventory of fishing supplies and gear. The website represents 40% of sales. The Amazon Store presently represents 60% of sales, where great reviews and new and recurring customers create a solid market. Owner has established relationships with distributors, and he spends nothing on advertising. He recently acquired a large amount of inventory at an auction, so a Buyer will start off with over $90K in inventory. Opportunities to grow the business are limitless, especially through expanding marketing strategies–social media exposure, advertising to an email list of over 10K customers, and adding a presence on Ebay are just a few possibilities. Owner’s long-term partner in the business would like to stay and is experienced in managing the website and technical aspect of operations. Current Owner enjoys the flexibility of working part-time and hasn’t taken full advantage of the opportunities in the market place. With the excellent reputation of the business, a Buyer will be able to grow it in a relatively short period, or run things as-is and enjoy continued profits.

General Information
Year Established: 2008
Employees: 3
Facilities: A 4000 sf warehouse that the Owner is willing to rent at $1875/mo. Of course, as the business is web-based, it can be relocated to anywhere in the country.

Market Outlook
Competition: Launched nearly 10 years ago, this business has grown into a leading on-line distributor of fishing gear and supplies. There’s minimal competition in the on-line market for gear at discount/close-out prices. Additionally, few competitors can offer the same quality and quick turn-around as this business.

Growth and Expansion: There’s a huge opportunity for exposure through Facebook and other social media outlets. Adding an Ebay presence would expand the company, as would advertising to an email list of over 10K customers. Attending more auctions and trade shows, and connecting with more distributors, are other ways to grow the company.

About the Sale
Financing: $171,883 down; 6.3% interest rate; $3,580 per mo, incl. Princ & Int. for 11.04 yrs
Support/Training: 2 weeks/negotiable
Reason Selling: Pursue other interests

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